We’ve all been there, created a post that you know has nailed your brand, and messaging and will resonate with your audience creating that all-important and sought-after engagement moment. You click share and it’s everything you imagined it would be, you’re generating likes, comments, shares and link clicks to your site, your audience is taking action and engaging with your brand like never before and that’s all from one post.
But then, it’s all over and you’re back to square one trying to come up with new content that will generate the same buzz and enthusiasm from your audience. To this I say NAY! We’re not going to let that gorgeous content go to waste on one channel, we’re going to reduce, reuse and repurpose your content across multiple channels and work smarter, not harder when it comes to creating content.
If you’re still on the fence here are 5 benefits to repurposing your content:
- You’ll save valuable time and money
- You’ll be covering the bases of your customer journey
- You’ll reach new audiences
- You’ll be improving your consistency in your approach to your messaging and brand
- Your organic search results will improve
Here are 5 simple ways you can build repurposing content into your content marketing strategy:
- Turn your blog post into a sharable infographic for social media
- Share your Instagram content on Pinterest
- Take industry statistics and turn them into infographics or blog posts
- Use social media stories to create reels and content for TikTok
- Repurpose content from your social media and blog for your customer newsletter
And it’s that simple, don’t reinvent the wheel and take a more strategic approach to the use of your content.
Hannah, Heyday Digital Agency