Does marketing feel like shouting into the void? You’re crafting post after post, tweaking ad copy, and yet somehow, your message just isn’t landing the way you want it to.
It’s easy to get caught up in the whirlwind of marketing noise, SEO, PPC, influencer marketing, you name it, but at the heart of it all there’s one thing an impact time and time again…
Storytelling.
Why does storytelling matter in marketing?
People don’t just buy products; they buy into stories. It’s why we’re drawn to certain brands, why we remember some messages and forget others, and why a great campaign can turn casual browsers into loyal customers.
What does storytelling do for your marketing strategy?
Makes your brand memorable!
Think about your favourite brands, chances are, they tell a compelling story. Whether it’s an underdog tale of how they started, the impact they’re making in the world, or the community they’ve built, a great story sticks with people long after they’ve scrolled past your post.
Builds real connections with your audience
We’re all craving connection, and stories have a unique way of bringing people together. When you share your journey, your struggles, your wins, and your mission, you’re inviting your audience to be part of something bigger. It’s not just about selling, it’s about building a brand people care about.
Grabs attention and makes you stand out
In an online world filled with constant marketing messages, a well-told story stands out. It grabs attention, keeps people engaged, and makes your content more shareable. A list of product features? Boring. A compelling narrative that shows how your product changes lives? Now that’s interesting.
Encourages action
People are more likely to take action when they feel emotionally invested. A great story can inspire, motivate, and move your audience to do more than just like your post, it can get them to click, sign up, and buy.
Want to get started with telling a good story? Here’s how:
- Know your brand story – What’s your mission? Why did you start? What do you believe in? Answer these questions and weave your messages through everything you create.
- Understand your audience’s story – What challenges do they face? What are their aspirations? Make your audience the main character, with your brand as the guide helping them reach their goals.
- Show, don’t just tell – Use real experiences, testimonials, behind-the-scenes content, and case studies to bring your story to life.
- Be consistent – From your website to your social media posts, emails, and ads, make sure your storytelling is cohesive across all touchpoints.
- Use emotion to your advantage – Whether it’s humour, inspiration, nostalgia, or empathy, the most powerful stories tap into real human emotions.
Ready to stop blending in and start standing out?
It’s time to move beyond generic marketing and start telling a story your audience actually wants to hear!
Let’s craft a story worth telling.
Serena, The Heyday Team
What is a digital community and how do you build one?Let’s be real having 10K followers on any social media platform can feel good. Really good. But if only 10 of those people engage with your posts, buy your products, or give a hoot about what you’re saying then what’s the point? (Unless those 10 sales equate to £1K a pop, in which case good for you gal!)
The cold, hard truth for many is that a big social media following is just a number, an impressive number, but that number won’t be what makes a difference to your bottom line.
A digital community, on the other hand?
That’s where the magic happens and what we at Heyday live for.
What is a digital community?
A community is an engaged, connected group of people who actually care about your brand.
These guys aren’t just numbers on your follow list, they’re your biggest cheerleaders, your word-of-mouth marketers, and can be enthusiastic content creators and brand reps.
A community means:
- Real connections. They comment, DM, and show up for you. They’re in it for the long haul, not just the occasional like and leave.
- Brand advocates. They don’t just consume your content; they share it, hype it up, and show new people your content.
- Making sales that don’t feel salesy. Because when you nurture a community, selling becomes a natural part of the relationship, not a plea to buy products and services.
3 ways to build a digital community
Now that you know why a community is better than just a following, let’s get into the juicy stuff, how to build one.
1. Share content that gives people a reason to stick around
A community focused content strategy is more than aesthetically pleasing pics and sales posts. It’s content that provides value to your ideal audience (now I KNOW there are loads of you eye-rolling at the sound of value content but hear us out). That doesn’t necessarily have to mean giving away free stuff. It means providing your insight, humour, your big lovely brain and providing exclusivity for those who will come back for more.
2. Have a two way, real life, human conversation
At the end of the day what are our audience? Human (unless they’re dogs then I guess this advice may differ) Reply to comments, comment on their content and engage in real conversations to open a dialogue, if you’re monologing then I hate to break it to you but you’re not a business…you’re a super villain.
3. Show up consistently, and authentically
Whatever that means to you and your brand on a weekly basis, nobody likes to engage with a brand who has ghosted their socials for 6 months let’s be honest. Be there and be yourself.. People connect with people, not faceless logos.
The choice is yours
Building a community takes time, effort, and actual human interaction (trust us when we say folks can tell when it’s AI leaving comments on social – don’t do it!) It’s hard work but it pays off in ways that follower count never will.
So, are you going to be just another brand whose approach to socials is as impactful as a fart in the wind, or are you going to create something that’s going to blow them away?
If you’re ready to stop chasing vanity metrics and start creating something real, Heyday Digital Agency has your back and we’d LOVE to help, so drop us a line and let’s get to work on building you a community!
The Heyday Team