Taffy Tots Clothing
Blog copywriting for website SEO
Heyday were brought on board to develop and implement a twice monthly blog posting schedule for award winning clothing designer and maker Karen O’Brien of Taffy Tots Clothing with a view to improving their website’s SEO performance.
With a hugely busy schedule clothing designer and maker Karen reached out to us for help in generating a series of blog post for the Taffy Tots Clothing website that would capture their fun and inclusive approach to children’s clothing design and show off their USP as a small Scottish business while improving their website’s performance and SEO.
What we did
Following period of SEO keyword research and an SEO strategy session Heyday worked closely with Karen to copy write and implement a series of twice monthly blog posts for the Taffy Tots Clothing website that were designed to capture their unique brand voice, engage their audiences across their existing social media channels and improve their website SEO.
The results:
• 87% increase in shop sessions since implementation to 25K.
• Ranking for new keywords relating to their USP and niche, for example ‘Scottish themed kids clothing’
• Blog content that could be repurposed time and time again across Taffy Tots Clothing’s social channels.
• Time saving for Karen who can focus on designing and making children’s clothing.
I have been working with Hannah at Heyday Digital Agency for a while now and I can’t recommend her highly enough. She is so easy to work with, knows exactly what I need and has produced some amazing content for my website for me. I always come away from our progress meetings feeling positive and enthusiastic.
Karen O’Brien, Taffy Tots Clothing