Clean Slate UK
Email marketing strategy
Professional organiser, Debbie Junor of Clean Slate UK offers a high quality service to her clients but felt she could be doing more to engage and grow her email marketing audiences, so she decided to enlist the help of Heyday.
With sights set on growth Clean Slate UK were keen to focus on increasing their email marketing subscriber lists and creating a more strategic approach to her email marketing activities that would add value and attract new subscribers.
What we did
Heyday devised an email marketing strategy based on Debbie’s ideal and current audiences. The strategy proposed a newsletter frequency of monthly and mini email campaigns, set content with ideas for each month and an engagement approach to engage new subscribers.
Together we developed and launched a sub-brand identity for the newsletter based off of the Clean Slate vision of giving clients more room to do the things they love. Room to…by Clean Slate was born.
The results:
• Increased Clean Slate UK’s email marketing audience by 429%.
• Average open rates of 50-60% that have increased click throughs and engagement on Debbie’s website.
• Developed and launched a series of downloadable resources for the Clean Slate UK email marketing audience with potential to monetise.
• Gave Debbie peace of mind when it comes to the development and engagement of her email marketing audiences as well as other marketing projects Heyday continue to manage for the Clean Slate UK brand.
I can’t express how amazing it is to have Heyday Digital in my life! Hannah knows exactly what I am thinking and transfers my thoughts and ideas to create fabulous, engaging content. I was worried it would not be coming across as me but it certainly is. My life is less stressful when it comes to my social media platforms and I am looking forward to my community growing even further.
Hannah is like gold dust to your business, the investment is value for money and it is incredible to work together with someone who knows where your business needs to be. Thank you for being amazing.
Debbie Junor, Clean Slate UK