We are absolutely delighted to welcome website designer and developer Eloise to the Heyday blog space today to impart some website wisdom as our first ever guest blogger! We’ve had a wee sneak peek of everything Eloise has shared and trust you’re not going to want to miss this….
You might think of your website as just a digital business card, but trust me when I say it can do some serious heavy lifting for your marketing when set up properly.
If you’ve been relying on social media alone, feeling frustrated by its unpredictability, or hesitating to show up because your website doesn’t feel quite right, this is for you!
Read on to see the top 4 ways your website can bolster your marketing activity and get you seen more regularly by the right people:
1. Your website can be your marketing confidence booster.
First things first, your website isn’t going to be your greatest marketing asset if you’re not actually proud to show it off, so make sure you feel in a good place about your website if you don’t already.
This isn’t about having pretty, flashy graphics. Ever notice how much easier it is to talk about your business when you’re proud of what people will see when they check you out? When you actually like your website, you’ll wanna share it and be more likely to:
- Show up consistently online.
- Confidently drop your link in ISO (In Search Of) threads.
- Get started on those new marketing channels you’ve been thinking of setting up.
When you feel good about your website, you show up more and that alone will boost your visibility and potential leads.
2. Your website’s SEO efforts amplify, sharpen, and sustain your marketing.
Implementing an SEO marketing strategy gives you more opportunities to get in front of the right people…and your website is practically overflowing with SEO capabilities!
If your ideal client starts their buying journey with a Google search (hint: they do), optimising your website gives you the chance to be the very first link they click on, which means you are first in line to buy from.
And as powerful as social media is, even those companies know SEO is where it’s at as platforms like Instagram now prioritise SEO over hashtags – meaning your ‘searchability’ matters more than ever.
Plus unlike social media, where posts disappear in hours, SEO works for you long-term. A well optimised blog or page can keep visitors landing on your website for years to come. I have blogs that still get 100s of visits even after I wrote them 7 years ago! Can you say the same for a social media post?
3. Your website holds a content marketing goldmine.
Talking of SEO…any optimisation expert will tell you that blogging is a must. That’s because every blog post adds fresh new content (that Google loves!) to your website AND fills your site with more searchable keywords and phrases (which equals more opportunities to be found).
Beyond that though blogging does more than provide you with SEO brownie points. It creates a massive content goldmine for you to dig into. Every post can be shared on social media, repurposed into emails, or even turn into lead magnets. If you’ve ever struggled with what to post, having a backlog of blog content makes showing up online a thousand times easier.
BONUS: writing up blogs that answer the most common questions means you save a tonne of time on NOT repeating yourself. Hot lead has a question that’s been answered 1000 times? Send them a blog! Client has naive feedback you’ve had to refute in every project? Send them a blog! I have clients who are continuously sending blogs to clients and potential buyers which saves them a tonne of time.
4. Your website grows your marketing list.
Whilst your website is busy promoting your services and demonstrating your expertise, it’s also a platform that grows your email list at the same time too! It provides those “I’m not ready to buy”-ers with a way of staying in touch with you which means more chances of a purchase later down the road (woohoo!)
Because when someone on your website opts into your email list, it grows with people who are letting you know they actually WANT to hear from you. They’re saying YES to knowing more about your business, services, and offers. So you’re not just growing your audience, you’re building a network of people who are seriously interested in your work and therefore are more likely to buy.
And unlike social media (where your views are at the mercy of an algorithm), email marketing has a far greater reach. Plus you’re not at risk of losing everything if your social account gets restricted or hacked or goes down for a day. Social media is notoriously unreliable but your email list is a consistent, direct line to your audience, meaning your message actually gets seen.
Ready to level-up your visibility with a website that supports your marketing efforts?
I’ve worked with many clients who were sabotaging their visibility because they felt anxious about people looking at their website. Or they spent so much effort on a big launch, only to have that hard earned extra traffic fall off and not convert.
Marketing becomes so much easier when you actually WANT to send people back to your website. But you also don’t wanna let your marketing efforts go to waste if your website isn’t pulling its weight. If you feel your website is holding you back from getting the traffic and sales you want, check out my services to find out how to transform your outdated website into a professional and profitable business growth machine that works to boost your visibility, reach more of the right people, and attract more of the right clients with more ease.
A huge thank you to This is Eloise for sharing her expertise as a guest blogger, be sure to give her a follow for even more website tips and expert advice on Instagram and Facebook.
Hannah, Heyday Digital Agency