Does marketing feel akin to wrestling a hydra? You think you’ve got one area nailed only for another two potential avenues to spring up in their place.
As a small business owner it can feel tempting to go all in and tackle every single channel and explore every single avenue all at once, after all isn’t being everywhere all at once going to get more eyeballs on your business? Actually no.
Put the swords down Hercules and let’s tackle this beast called marketing from a more strategic angle.
Why does your business need a marketing strategy?
The short answer, to grow your business.
The longer answer, to gain a better understanding your audience and their wants, build a real community based on real connections and to stop wasting time on platforms and content creation that’s doing nothing for you.
What does a good marketing strategy do?
Gives you and your business something to aim for
It’s the difference between creating any kind of content, closing your eyes and posting and making careful choices backed by audience behaviours. By mapping out goals that are realistic and measurable and choosing channels that are going to make an actual difference to your business you’re giving yourself the best chance for meaningful growth.
Get more of the right eyeballs on your content
A good strategy zeroes in on your audience so you’re speaking to the people who actually want to hear from you and most importantly will actually buy from you. We’re all about intentional choices so when you deliver content that speaks directly to your audience about their challenges and shows how you can solve them you’re building more than an audience you’re building an engaged community.
Gives you consistency across the board
Ever notice how your favourite brands and creators are the ones who are consistently showing up for their communities? That’s no coinky-dink. Choosing select channels and a content posting frequency that works for you is going to give you a greater ability to remain consistent and build trust with your new growing audience.
Puts you ahead of your competitors
The difference between those that grow and those who don’t? It’s a strategy. Knowing your audience inside and out, what to post, when to post it and how to keep that community engaged.
Gives you a work life balance
This is something that isn’t spoken about as widely as one of the benefits of a well crafted marketing strategy but having one will inevitably give you a better work life balance, this also comes down to being organised of course (or you know…having us take care of it for you…) By knowing exactly what you’re going to be saying, when, who to and how you’re going to show up your marketing is going to feel like less of a battle and more of a joy.
Ready to stop chopping off heads?
Okay let’s tackle this beast again with the correct weapons this time, in other words a killer marketing strategy that’s going to raise you up from stressed out small business owner to legendary status.
If you’re ready to rise to grecian god like status and be the small business hero (or heroine) we’ve always known you could be then let’s chat and get to work on tackling this beast together.
The Heyday Team