As a small business owner and creative, social media can be seen as a necessary evil to running and growing your business, you didn’t sign up spend so much time on surfing, creating and scheduling, but to scale and reach your customers you’ve gotta grit your teeth and do it, or, of course you could outsource.
If you have been considering outsourcing your social media content, management or strategy but you’re on the fence, here are some signs you and your small business are ready to hire:
- You’re on the brink of business burnout There is a clear lack of time and resource in your business, somethings gotta give and it’s about to. You’re spinning plates to keep everything going but there’s no real growth happening. You find you’re dropping the ball when it comes to multiple areas of your business, it’s time to hire in some outside help and outsource your social media management to save you literal days of work.
- You’ve neglected other areas of the business You’ve favoured social media over other areas of your business and it’s beginning to show. Perhaps you’ve neglected your website, your email marketing efforts, increasing your service offering, ultimately you know your time could be better spent elsewhere.
- Your business is growing Fantastic news! There are definitely worse problems to have as a small business owner, unfortunately with growth comes more work in other areas that need your attention and social media just isn’t a priority that requires your personal attention anymore.
- You don’t know what you’re doing Unsure which platforms are right for you? Don’t know what content to put out to your audience? Don’t know who your audience are in the first place? It’s time to consult an expert, whether it’s strategy help, audience development or content creation a social media manager can help you figure out what you need and where to focus your efforts.
- You’re not seeing engagement with your brand like you should be You’re doing a great job of creating content and posting regularly but you’re not seeing the engagement you should be. Don’t waste more time on something that isn’t working for you and your brand, it’s time to hire a social media manager to get you on the right track.
- You have absolutely no work-life balance You’re running your business by day, creating content, scheduling and strategising by night, it’s time to take back your life and outsource your social media management.
Any of the above sound familiar? As a small business owner you’re expected to figure out a lot as you go and do a huge amount of the work yourself but you don’t have to do and be everything when it comes to your marketing and it’s okay to outsource and ask for help.
Let’s take a look at your social media channels and how I can help you manage and grow your audience online through 1-1 strategy sessions, content creation or full scale channel management.
Hannah, Heyday Digital Agency.