How many times have you Googled for a response to a question or looked for a solution to your problem and been directed to a company blog page with all of the answers you are looking for? We are betting the answer is a lot.
A few years ago perhaps less so but with Google on a mission to provide more accurate and relevant solutions to searchers problems blogs hold the power to push your business to the front row view of your customers.
If you have been considering blogging for your business but have been on the fence consider these following benefits of hosting a blog on your website:
1) Improving your website’s SEO.
By including keywords in your blog posts that are relevant to your customers search journey you’re more likely to rank higher on search engines such as Google and be discovered by even more relevant audience members.
2) Position your business as an industry expert
We’re not saying you have to wax lyrical about your products and services to be seen as an expert, but by sharing content surrounding your topic you’ll be providing your customers with information that adds value and gives them a reason to spend more time on your website (which also improves your search ranking!)
3) Fresh content to share and rank
When you’re regularly blogging and updating your website you will be creating opportunities for your audience members to engage with your brand via your website and social channels. In addition maintaining a blog and offering fresh weekly or monthly content to search engines will also help you rank higher.
If you want to know more about building and maintaining a blog or simply want to improve your current blogging strategy we can help, content is kind of what we do best.
Drop us an email at hello@heydaydigitalagency.co.uk and keep an eye on our social channels @heydaydigitalagency for more content ideas and inspiration to help you ace your marketing practice and discover your brand’s Heyday.
Hannah, Heyday Digital Agency